The first time I was on a round about, I loved it!  I probably drove around it a little too fast, but that was the joy of the roundabout.  There is a two lane roundabout near my home that is a different story.  How to you determine what lane to use?  My navigation system tells […] The post Leaders Take the Complex and Make It Simple appeared first on Steve Gasser.

What is in a Title I have had various titles on my business card since I started Vivid Image back in 1995.  Entrepreneur, Owner, Marketing Specialist, Digital Strategist, and President to name a few.  But I have now had the same title on my business cards since 2002 – Chief Evangelist.  Every day I am […] The post I Am a Chief Evangelist appeared first on Steve Gasser.

One of my favorite books is Man’s Search for Meaning by Viktor Frankl.  In the book, Frankl explains that between ‘stimulus’ and ‘response’ we have the freedom to choose.  I often share in the workshops I facilitate that we have the freedom to choose our response in any given circumstance.   Unfortunately, we let people […] The post Control and Choice appeared first on Steve Gasser.

If you were to stop every marketing initiative you have going on right now – would it make a difference in your business?  If you canceled your newspaper ads, radio ads, brochures, website, social media sites, etc. – would your sales suffer?  For most businesses, the answer is yes.  We spend a lot of money to market […] The post Cancel All of Your Marketing Programs to Grow Your Business appeared first on Steve Gasser.

What makes you #Remark!able? It can be hard to see or feel inside what truly sets you apart.  Everyday we unfairly compare ourselves to others.  We see on Facebook how wonderful life is for our friends.  Photos are posted on Instagram on a great event that you just missed.  Did you catch that Snapchat? We […] The post Everybody is a Genius appeared first on Steve Gasser.